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Cube Human Experience Inc

4515 Ave Clarke

Montreal, Quebec

H2T 2T3

Sandbox

by  Cube

HX

Triangulated Consumer Insights

​​Design.      Validate.     Connect.

Sandbox allows you to understand exactly when and where your customers are emotionally connected to your advertising campaigns. With Sandbox, ensure the advertisements elicit the optimized non-conscious response. 

  • Sample demographic

  • 30-40 Participants

  • 50 Images

  • Qualitative & Quantitaitve

Positive Emotional Valence

 
 

How it works

Who and How We Test
  • General demographic

  • 30-40 Participants

  • 50 Images

  • Qualitative & Quantitaitve

What we measure

Positive Emotional Valence

Who and How We Test

Positive Emotional Valence

How it works

Sandbox analyzes the consumer's non-conscious response to advertising campaigns. Our patented technology combines multiple physiological measures into understandable action points.​

Step 1: Upload Image
  • Advertising

  • Website Images

  • Email Campaigns

  • Product Packaging

Step 2: Sandbox Testing Day 
  • General Demographic

  • 30-40 Participants

  • 50 Images

  • Qualitative & Quantitaitve

Step 3: Results
  • Heatmaps
    • Emotional Valence
    • Processing Fluency
    • Emotional Intensity
  • Emotional Circumplex
  • Cognitive Fluency
  • Emotional TImeline

Positive Emotional Valence

Insights

Deliverable Case Study​
Deciding which advertisement for the "2 for $5" campaign will create the greatest impact.
  • Emotional Circumplex: Determines if one image or another is creating the greatest response: Results show that Mcdonald's B is creating the greatest response.
  • Emotional Timeline: Primacy and Recency effect are integral to making an impact. Cube analyzes the first 500ms and last 500ms response to optimize impact and memorability: Results show Mcdonald's B has increasing levels of positive valence throughout the interaction. 
  • Heatmap: Understanding where the levels of emotion and arousal are happening allow your designers to create maximum impact. Interestingly, results show that when breaking down gender, women have no positive emotional response to the Mcdonald's logo.